ANDY MOONEY

CEO of FENDER (FMIC)

Hosted by Tom Linquist

PRODUCT AND BRAND LEADERSHIP

with ANDY MOONEY

BY TOM LINQUIST

Andy Mooney is CEO of Fender Musical Instruments Corporation.  I joined him in his new Hollywood offices, which were still in the finishing touches of the build out, on September 14th, 2016.  In part 1, we had a sweeping conversation covering  his leadership at Fender, his product orientation and brand focus and industry innovation that he is leading at Fender.

In part 2 we discuss new product launches and touch on many of the considerations – from supply chain to marketing and communications. We also discuss product growth and pricing.

 

Fender had their grand opening celebration of the new Hollywood offices one week after our meeting on September 22nd. Please link to the LA Weekly article for some great photos of Fender’s new and inviting Hollywood space including shots of Andy and his executive team. 

Andy Mooney BIO

Andrew (Andy) P. Mooney has been the Chief Executive Officer of Fender Musical Instruments Corporation since June 2015. 

He served as the Chief Executive Officer of Quiksilver Inc. from January 10, 2013 to March 27, 2015.

 

Andy served as President of Walt Disney Company since January 2000. He spent 11 years leading Disney Consumer Products (DCP), first as President and then as Chairman of DCP.  He pioneered the $4 billion Disney Princesses franchise and retail lines based on the Pixar Animation films, “Toy Story” and “Cars.” While at Disney, he and his team revolutionized Disney's licensing business, re-invented the Disney Stores and opened Disney English Language Learning Centers in China, creating an exciting new growth opportunity for the company.

Prior to Disney, Mooney spent 20 years with Nike, Inc. Originally, joining Nike's United Kingdom division as CFO, he transitioned to marketing in 1982.  He held several senior positions before relocating to the United States in 1984 and becoming Chief Marketing Officer for Nike in the US in 1994.

Throughout his Nike tenure, Andy led Nike’s footwear product line management team, was General Manager of Nike’s $3 billion global apparel business and founded its equipment division. Andy worked for 20-years with Nike, Inc., and served as its Vice President of Global Brands. As Chief Marketing Officer, he was responsible for worldwide marketing strategies for the Nike and Jordan brands.

Andy hails from Scotland and holds an Accounting Certificate in the United Kingdom. He was awarded an Honorary Doctorate of Business Administration in 2008 by Queen Margaret University, Edinburgh.

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